By now, most businesses are aware of just how much blogging for business can impact traffic, SEO and online PR. Creating your own ‘newsroom’ and blog is really essential for a number of reasons for all types of business:
SEO – creating a rich source of content that is held on your site is increasingly important in SEO of 2013 and beyond. Since the Panda and Penguin updates, Google is rolling out the changes and the sites that frequently produce fresh, unique content will be the most attractive.
Customer focus. It’s not just about making content that is attractive to search engines though – you need to make sure it’s right for the people you are talking to – your customers, industry influencers, supporters, partners and employees. We believe that if you create great content with your end audiences in mind, then the search engines will recognise that and reward you with a great ranking too.
Position yourself as the expert. Even if you build a blog that relies on a network of contributors and guest bloggers, your business will get all the praise, you look like the expert. It’s healthy and makes for interesting reading to have a wide-range of opinions and you get to position yourself as a trusted source of curated content.
Make your blog a central hub for resources, news and opinion. This doesn’t have to be as onerous as it sounds. By curating relevant content, and sharing other peoples guides, you can make your blog into a a trusted resource for all content relating to your field. We have tried to do this with our blog, Content Marketing Daily.
It expands your knowledge. Yes, really! By committing to producing regular content, you need to undertake an ongoing programme of learning – reading, participating in events, webinars, forums, social chats.
Networking. By default, creating your newsroom and all the social activity it requires to build it up, means along the way you will make valuable connections and contacts.
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