1 Comment

  1. Hugh Anderson
    14th November 2013 @ 9:23 pm

    Great post, Ruth. Lots of valuable tips and links. Disclosure: I co-own a blogger outreach tool, Inkybee, and we’ve been banging the education drum on this for some time. It’s fair to say that digital agencies like yours seem to ‘get it’ much quicker than some old-school PR folks. You’re right it needs some graft, but then what good things in life don’t? Inkybee hadn’t been launched at the time of the Kissmetrics post last year, but I’d like to think it would feature now. It would certainly mean kissing goodbye to those cumbersome spreadsheets. Keep banging the drum!


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