Countless beauty blogs are out there making lives easier. Ranging from how to wear the latest beauty trends to reviewing different products and deciding whether they are worth the hype, beauty blogs have become a tool to help you assess what you should and shouldn’t invest in.
There is no denying that beauty blogs have evolved into some of the very best sources for beauty-related information on the web. New makeup and skincare tips and new product launches are sparking online conversations through the beauty industry online and on social networks and this is all because the best beauty bloggers have their perfectly painted fingertips at the centre of all the latest and greatest advice from the world of beauty.
Continuing with White Horse Digital’s guide to the best bloggers in different industries online, we are revealing our top 10 global beauty bloggers that have really caught our eye:
1. Maskara by Cara Brook, New York
As the new winner of the second annual Allure Beauty blogger Awards, Cara Brook has made a lasting impression on her followers online. She is admired for her makeup and photography skills and will soon be appearing in the latest edition of Allure’s October 2013 issue.
Instagram: 26,018 followers
Facebook: 30,210 likes
Twitter: 4,383 followers
Pinterest: 54,923 followers
2. Martinis and Mascara by Katie Mcbroom, New York
Katie Mcbroom’s creative blog covers a wide area of beauty topics. She has a vast amount of knowledge gained from a number of years of experience writing for some different lifestyle publications. Her blog has been featured in BeautyHigh as one of the 50 Best Beauty Blogs.
Instagram: 1,142 followers
Facebook: 2,022 likes
Twitter: 5,183 followers
Pinterest: 468 followers
3. What I heart today by Lily Pebbles, London:
Lily Pebbles is obsessed with all things beauty. After she graduated with a degree in marketing, advertising and PR, she then went on to join the virtual world of blogging. She now works full time; running her various social media channels and collaborating on different beauty projects and campaigns.
Twitter: 25,441 followers
Facebook: 5,104 likes
Pinterest: 1,663 followers
4. The Formula by Aimee Blaut, Europe and New York:
Aimee Blaut has been described as ‘the global-beauty hound’, varying her share of beauty products from all over Europe and America. Her fascinating blog is filled with behind-the-scenes snapshots from international fashion shows, interviews with style and beauty experts and intimate profiles on famous trendsetters from all over the world.
Facebook: 1,799 followers
Twitter: 1,944 followers
Pinterest: 254 followers
5. Around the world beauty by Stephanie Flor, New York
Stephanie Flor’s blog introduces readers to international beauty rituals and traditions with a vision in mind of keeping beauty heritage alive and discovering the ancient secrets of beauty. Stephanie has made some outstanding achievements working with some music industry leaders such as Mariah Carey. She has also been featured in Latina magazine as part of the ‘Young and Inspiring: ones to watch’ section.
Twitter: 2,369 followers
Facebook: 1,042 likes
6. Be Beautilicious by Shalini Srivastava, New Delhi
Shalini has a love of skincare, products and makeup and she is keen to share her new experiences with her followers online. By creating her own blog, she has reached out to a huge audience online and it has grown in leaps and bounds since it started back in 2011.
Twitter: 1,803 followers
Pinterest: 484 followers
Facebook: 29,596 likes
7. Fluff and Fripperies by Emma Henderson, Ireland
Packed with makeup news and inspiring product reviews, Fluff and Fripperies is a leading Irish beauty blog that has gained a great number of worldwide readers and subscribers. Created in 2012, it has now won the title of Best Irish beauty blog for 2012 and was even shortlisted as Best International Fashion Blog in the 2013 Cosmopolitan Blog Awards. Emma is very interested in social media and her blogging opportunities on various social media platforms.
Facebook: 3,676 likes
Twitter: 4,899 followers
Instagram: 925 followers
8. MISSKATV by Katrina Vitor, Philippines
Katrina Vitor is a young and inspirational beauty blogger from the Philippines. Her work ranges from a focus on Fashion, Art and Beauty and her website successfully captivates her audience with handy tutorials and an eye-catching photo diary. Her current page view stats have reached an impressive 32,000+ per month.
that in the space of just 2 years since 2011, Katrina has made a big name for herself and alongside her beauty blogging is also managing to work as a Graphic Artist and a Beauty Product developer at Natasha Philippines.
Twitter: 2,012 followers
Facebook: 2,287 likes
Instagram: 4,227 followers
9. New Love Makeup by Bhumika Thakkar, Mumbai
Bhumika is a 25 year old popular beauty blogger based in Mumbai, India. Her ‘New Love Makeup’ blog has been nominated for the 2013 Indian Bloggers Award. Her site enables visitors to check out the latest beauty reviews, read about the latest launches and take a look through her most recent collections.
Twitter: 2,832 followers
Facebook: 8,707 likes
Pinterest: 118 followers
10. The feminine crusade, by Shang J, Germany
The feminine crusade is an online dairy created by Shang J who is currently based in Germany. Shang uses her blog as her own little recluse where she can share her opinions about the latest topics within the beauty industry. Her honesty is revealed through her gam-inspiring makeup and nail art and her step-by-step beauty tutorials. Her work has been featured in the Top Pakistani Beauty Bloggers in Blush and the Top 50 Beauty Blogs from around the world in 2011.
Shang’s ‘categories’ section of her blog. She shares her highlights such as ‘Nail of the Day and ‘Eye of the Day’ proving how consistent she is with updating her blog and regularly featuring new and engaging content and ideas.
Twitter: 1,042 followers
Facebook: 3,411 likes
Pinterest: 338 followers
Instagram: 291 followers
For these inspirational beauty blogging individuals, they have done a wonderful job at enhancing their online appeal through updating their own websites. Blogging has allowed them to create a home for their beautiful and creative photography, gather opinions which then leads to a loyal following, use social media sites to engage with a wider audience and have a base where they can keep track of all the latest happenings in the beauty world and then share these popular topics. They are another new generation of beauty and style icons that cannot go unnoticed. Have you got a favourite global beauty blogger online? Please let us know if you have come across any that are worth pointing out.